Next, we’re going to talk about podcasting. According to professor Hallahan, about one out of every seven Americans listens to at least one podcast monthly. So, here’s a big opportunity to position yourself as an expert in the topic you write about or prove to your audience that your book is worth reading.

You’re probably thinking, what’s the deal with podcasts? They are easy to produce, portable, readily accessible by audiences, and easily distributed by RSS syndication. It can even be on the blog that you have created. Convenient? Yes. Your goal is to provide information, enhance your reputation as an author, convince readers to buy your book, build community with your readers or fellow writers, and gain visibility for your brand as an author.

Remember that you need to provide something that is not accessible anywhere else. You don’t want to waste people’s time because time is precious and people will get very angry if you waste their time. A lot of people won’t be willing to spend a huge amount of time listening to what you have to say so keep it short, maybe 10-20 minutes. Keep it focused and relevant, but still useful information. You might want to take a magazine format where you discuss 2-3 topics in the same program.

The most important thing to remember is to have fun! Yes, you need to carefully plan out your content without jabbering on just to jabber about something. Let your personality shine through and talk to your audience like they are your best friends. Be silly. Be real. Be awesome. Your audience will love you for it, and they will buy your books.

Good luck.